Just a thought on economies of scale:
I've been doing a few letterbox drops for clients lately. And I've had a few calls from people who came to the site looking for a distributor. Unfortunately they had campaigns in mind that were a bit out of my league!
But I've heard a repeated observation from these people: They said that they get better results from the small, independent distribution services than from the big companies.
I think the reason is twofold: The smaller operators have less businesses that they work for simultaneously, so each flyer is more likely to get seen. Also, they're not employing so many people who may not be reliable. (It's very easy to just dump a whole pile of flyers and then claim to your boss that you've actually distributed them!)
This illustrates a challenge many newbie business people face. You may be able to offer a good service individually. But your income potential is limited by the fact that one person can only do so much without collapsing from exhaustion.
If you then grow your business, the overheads come in. And you have to employ people, some of whom may not be up to scratch.
I can see why a lot of people baulk at the challenge.
For ages I have been searching using search engines. Of ourse this is an excellent and super-quick method of finding what you're looking for.
However, I've recently been using human edited web directories. It seems that if you look through these, the quality of the sites listed is generally better. (Not surprising, since people are choosing them, not spiders!) You also find many sites that you haven't seen before. It's like a whole new world.
I've been intending to get into article marketing for a while now, but have just been flat out. Recently, however, I finally got around to posting one. It's about blogging, of course!
I'll be cranking out heaps of them from now on.
A while ago I did a search for revenue sharing sites and found some big, new social networking sites. There were also a few forums that allowed you to use your Adsense code, and some article directories as well. But all in all, there really weren't that many sites to be found.
This trend seems to have taken off lately, however. In particular, there seem to be many more revenue sharing article directories. And even some standard website directories are using this model, which seems to be a completely new practice.
I suspect that before long just about every genre of membership website will employ some sort of revenue sharing structure.
It goes without saying that anyone who wants to promote a blog should submit his or her URL to blog directories. However, I suggest that it's also worth searching for SEO friendly free website directories as well. There are thousands and thousands of them out there. Most of the ones I've seen now have blog categories. They also seem to have three options: paid one way links, free reciprocal, and free one way.
If you're going for the free one way submissions it'll take a while, and you might get a few rejections. However, this is very straightforward to do. And you can be very specific about the sub-categories in which you post, which will of course help improve your search engine rankings.
Lately I have fallen into the habit of checking the page rank of just about every website I find.
I know that many people don't think that this measure is all that meaningful. I suspect that some of these are embittered bloggers and webmasters who received a Google slap or two and then decided to ignore it and went on to succeed in their quest for monster traffic anyway.
I do think that it has some use, however. Google is God, after all. So it must be worth getting some sort of endorsement from it. Surely it's better to submit your URL to a directory with a PR of 7 than one with a PR of 0.
Anyway, here's a good tool for finding page rank quickly.
Just a thought on balance:
I have been surfing for blogs about online marketing. Many of them are so far ahead of me! They're all into widgets and SEO tactics that seem incredibly geeky and way too complicated. I found it all a bit of a headache.
Made me just want to get up and go for a walk. That's why I'm glad I do this flyer stuff. It gives me a bit of balance. When I am feeling really tense from too much sitting in front of the computer, I can get some exercise while still earning a few bob from it.
Sometimes I wonder why the hell I'm doing it, since it doesn't translate to a great hourly rate. But then it is good stress relief. A lot of people pay a lot to a gym to get the same exercize that I am being paid a little for. So, it's definitely worth it.
Just found another good list of marketing forums for those who might be interested.
Here's confirmation of something that I've long suspected: Most Australian households have internet connections.
So, advertising an online product or service offline is definitely worth it -- at least in urban areas. There's a 2 out of 3 chance that anyone seeing your URL in, say, a local newspaper will be immediately be able to view your site.